• SEM Search Manager

    Job ID
  • Job Description

    Title:  SEM - Search Manager

    Client: Booyah Advertising

    Location:  Denver CO


    Description: The Search Manager serves as the day-to-day client contact for search advertising efforts.  This position is responsible for the initial planning, implementation, monitoring, optimization, analysis, and reporting of assigned accounts.

    Areas of Responsibilities:

    • Maintains positive working relationship with client while clearly communicating the value of overall search efforts
    • Develops and executes search strategies to exceed client goals and KPIs
    • Identifies and presents new opportunities and areas for growth to client to improve their search program
    • Leads weekly/bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings
    • Reviews all reporting metrics comprehensively, analyzes and identifies performance drivers, and communicates account health through data storytelling
    • Manages budgeting and budget forecasting on a daily, weekly, monthly, and quarterly basis
    • Manages ongoing bid optimization, evolving account structure, and progressive targeting tactics
    • Creates and executes ongoing testing plans for ad copy, landing pages, industry betas, etc.
    • Oversees risk management through proper QA of all work as documented within various search SOPs
    • Participates in agency trainings and channel roundtables by communicating POV, discussing industry news and updates, and identifying learning opportunities
    • Serves as a mentor/coach to Search Coordinators

    Desired background and skills:

    • 5+ years of client-facing experience within the search channel
    • Hands on experience in campaign development, execution, and optimization across various search engines
    • AdWords Fundamentals and AdWords Search certified, Bing Ads Accredited Professional
    • Demonstrated analytical skills, experience using Google Analytics
    • Experience with 3rd party management tools, preferably Search Ads 360 (previously DoubleClick Search), Kenshoo, or Marin
    • Familiarity with industry tools that assist with competitive analysis, forecasting, testing, etc.
    • Proficient in Microsoft Excel used specifically for pivot tables, vlookups, and data trend analysis
    • In depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)
    • Excellent interpersonal skills, including both written and verbal communication
    • A self-starter with strong multi-tasking ability and close attention to detail

    Bachelor’s degree (BA/BS) in Marketing, Business, or r

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