Director of Sales

Job ID

Job Description

Job Title:      Director of Sales

Reports To:  CEO

Location:      Boulder, CO


Company and Position Overview:

DevelopIntelligence improves the productivity of software development teams by delivering highly-customized technical training solutions to clients all over the world. They are a Boulder based company, with their trainers based anywhere in the US. Their clients include Apple, Starbucks, Macy’s, Intuit, VMware, and Hewlett Packard, to name a few. In their 9 years of providing training, they have trained over 40,000 individuals.


What makes DevelopIntelligence different than other training firms is their 98% overall satisfaction rating from their students. They customize each training session to their clients’ needs and pride themselves on their personalization around students’ roles and the projects they are working on. They are very much project focused and their learning solutions are based on the people, the project, and the platform of their end clients.


Through their unique approach, their clients experience an effective learning solution designed specifically for them and their training needs. Their courses are customized to support the people (roles), the platform (development and production environments), and the project or product their client’s engineers are working on.  



The Director of Sales,  as part of the Executive Leadership team reporting directly to the President, is responsible for managing sales activities, building and maintaining a high performing sales team, and growing and developing executive relationships in order to build awareness and potential opportunities.  This professional will manage, influence and coach a team of 3-6 professional sales reps and work with an extensive reseller channels to meet and exceed company goals for revenue growth and market share expansion across the United States.  They will also possess the ability to operate both as a member of an executive leadership team helping to steer the strategic direction for the company, while also being a full-cycle sales person from lead to closure of a sale. 



  • Meet or exceed assigned sales objectives and monthly revenue quotas individually as well as a team by initiating and completing the sales process including, qualifying opportunities, scheduling appointments, making presentations, understanding business needs, developing solutions and proposals, forecasting, and overcoming objections to close the sale
  • Coach, mentor and develop a sales team to meet/exceed revenue growth goals and holding the team accountable to these goals
  • Engaging targeting prospects, using business acumen and consultative skills to identify broken business processes and position DI’s custom training classes to solve clients’ technology training needs
  • Develop strong, ongoing relationships by demonstrating DI’s value and achieving high levels of customer satisfaction
  • Collaborate with marketing department and help define sales strategies and processes
  • Analyze current sales methodologies and based on findings, change or institute new methodologies and sales processes
  • Utilizing value-based selling methodology to manage sales processes
  • Responsible for hunting for new business through research and client access
  • Arrange meetings and deliver customized presentations to C Level Executives



  • Experience managing a small outside sales team, selling in the learning/development space, or selling a complex/customizable service with a long sales cycle
  • Proven pattern of success selling to Fortune 100 companies
  • Experience developing proves sales strategies
  • Intermediate to power user of SalesForce
  • Successful record of managing a sales funnel with deals valuing $100 - $500k
  • Strong understanding of information technology and multiple platforms, and the ability to learn new technologies quickly
  • Exceptional skills in the following: coaching/developing a sales staff, communication, presentation skills, negotiation, closing, organizational, and teamwork.
  • Clear sense of integrity, work ethic and a sincere interest in building strong relationships based upon competency and trust
  • Entrepreneurial spirit that propels you to go the extra mile
  • Strategic visioning and planning skills
  • Problem-solving skills, innovation tendencies



Competitive compensation package including an attractive base salary, uncapped commission, and a comprehensive benefits package.



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